24. List and discuss the consumer decision process. 25. What are the three key factors in the purchase act, list and discuss them. 26. List and describe the three types of decision process: extended decision making, limited decision making, and routine decision making. 27. Discuss the three target marketing strategies in detail: mass marketing strategies, concentrated marketing strategies, and differentiated marketing strategies. 28. Explain a Retail Information System. 29. Explain Data Base Management 30. List and explain Data Base Management in action. 31. List and explain the marketing research process in retailing 32. Discuss advantages and disadvantages of secondary data collection methods. 33. Discuss advantages and disadvantages of primary data collection methods 34. What are the four steps in choosing a store location. 35. Draw and explain the segments of a trading area. 36. In delineating the trading area of a new store, there are three types of computerized trading area analysis model. List and explain them. 37. With Reilly's Law, Please define the law, discuss the major assumptions and its limitations. Population of city A=90,000, population of city B=10,000, if the cities are 20 miles apart. Find the limit of city A's trading area, measured in miles along the road to city B and point of indifference (show all the calculations). 38. Please define the Huff's law, discuss the major assumptions and its limitations. If a leased department operator is studying three possible locations with 200, 300, and 500 total square feet of store space expected to be allocated to men's cologne. A group of potential customers lives 7minutes from the first location, 10 minutes from the second and 15 minutes from the third. From previous research, the operator estimates the effect of travel times to be 2. Find the probability of consumers' shopping for men's cologne for location 1,2 and 3. Show all the calculations. 39. List and discuss the advantages and disadvantages of three basic location types. 40. Discuss how to sustaining long-term growth in retail business. 41. List and explain the elements required to assess the general location selection. 42. List and discuss the terms of occupancy in retail lease