24. Short Answer (2 points). A brand is position and the type of search the consumer undertakes have profound effects on marketing strategies. Six marketing strategies are described below: Maintenance, Capture, Preference, Disrupt, Intercept and Acceptance. SELECT TWO and BRIEFLY justify the strategy based on (1) the brand's position; and (2) the type of search consumers undertake. Make sure on ex lain what it means to be in or not in the evoked set. BRAND Nominal Decision Limited Decision Extended Decision POSITION Making (no search) Making (limited search) Making (extended search) MAINTENANCE CAPTURE PREFERENCE Attend to quality 0 Provide 0 Strong informational Attend to information where campaign. Advertising, distribution consumers search PR [reviews]. Brand Reinforce (websites, local testing, Strong website through ads media, point of purchase) DISRUPT INTERCEPT ACCEPTANCE o Shortrun is o Intercept consumer 0 Like Preference attention grabbing when looking for Strategy but more. promotions brands in evoked set; 0 Test drives. Free 0 Long run is major local media trials. SEO. improvement advertising; point of purchase coupons