Question: 24. What is beta? Where does it come from? Why do we care? 10 points. Hint: Tell the story starting with what is risk? and

 24. What is beta? Where does it come from? Why do

24. What is beta? Where does it come from? Why do we care? 10 points. Hint: Tell the story starting with "what is risk?" and all the way to determining the cost of equity. Bonus: Using the GuruFocus DCF model, provide the reasonable inputs and values that explain the current stock price for Apple (AAPL). 10 points

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