24. What is the biggest difference between contextual influences and social influences on decision making?

A. The impact of need motivation

B. The effect of the specific situation

C. The need for a strong self-image

D. The influence of socialization

25. A key to ensuring that a marketing idea will be successful is for the idea to

A. be tested.

B. receive corporate support.

C. be easy to implement.

D. receive proper funding.

27. Which of the following has an indirect impact on marketing decisions?

A. The social environment

B. The micro-environment

C. The macro-environment

D. The financial environment

28. At a minimum, what percentage of new products fail?

A. 50%

B. 80%

C. 35%

D. 10%

31. A succession plan, rewards and incentive planning, and establishing regular reporting formats are all part of

A. implementation.

B. marketing tactics.

C. the marketing mix.

D. a competitive advantage.

33. Which of the following is MOST correct?

A. The automobile industry is an established market in Germany and an evolving market in the United States.

B. The automobile industry is an established market in Germany and an evolving market in Cuba.

C. The automobile industry is an established market in the United States and an evolving market in Germany.

D. The automobile industry is an established market in the United States and an evolving market in Japan.