2.5 Write down the core values of Tiger Brands. (5) . 2.6 Analyse the vision and mission statements and core values of Tiger Brands according to the following components of a mission statement: (7) customers products or services markets survival, growth and profitability philosophy public image employees Question 3 [20] Read the case study on Uber: Example of resistance to change by Cyril Bouquet at https://www.iol.co.za/business-report/companies/uber-example-of-resistance-to-change- 1747187 According to Bouquet, traditional taxi owners all over the world struck against Uber. She provides three reasons for the resistance to change by traditional taxi drivers. 3.1 Discuss in your own words the reasons the author gives for resistance to change by traditional taxi drivers. (4x3=12) Although there are various approaches to implementing changes, three commonly used strategies are force change, educative change and rational or self-interest change (David & David, 2017:339) 3.2 Outline the three strategies related to the case study as explained by David and David. (6) 3.3 In your opinion, which strategy is the best to bring about change in the traditional taxi industry? Explain why the strategy you chose should eliminate the resistance of traditional taxi drivers. (2)