26 27. occurs when there is direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling A) Direct marketing B) Personal marketing C) Direct distribution D) Interpersonal promotion E) Advertising The difference between the quantity of products it is economical for a producer to make and the quantity final users or consumers normally want is the A) Quantity differential B) Disparity of quantity C Supply/demand differential D) Discrepancy of quantity E) Lack of equity Corporate channel systems may develop by - acquiring firms at different levels of channel activity A) Vertical integration B) Horizontal integration Complex integration D) Diffuse integration E) Re-integration I Which of the following is NOT retailing? A) A book wholesaler has a mail-order catalogue that offers discounts to final consumers who buy by mail B) A vacuum cleaner manufacturer hires its own sales force to sell door-to-door A group of students sell donuts to people passing by their dorm D A private tow-truck company tows an accident victim's car to a garage for repair and charges him $100 E) A stationary company sells paper products to a firm that will use them to mail personalized letters to po- tential customers 28 29. 30 Which of the following is best illustrated by a supermarket that cames Super Nintendo video games! Altget marketing By mass merchandising e the "wheel of retailing" D) scrambled merchandising El Sales roman