270 Part 2 Information Technology Concepts need to make quicker purchasing decisions on the spot. Sales- people and CSRs spend less time on the phone with each other freeing both sides to be more productive. Customers are impressed with the improved service and technological innovativeness of the company. Salespeople can e-mail catalogues and order information to the customer as they converse. The new system has increased customers confidence in doing business with Adidas. Adidas is looking to many other wireless applications that can assist the sales force and others in the organization. As with all of the eamples provided in this chapter, telecommunications technologies provide Adidas with rapid access to information when and where it is needed, empowering the company to maximize its productivity and potential and gain a competitive advantage. Discussion Questions 1. Describe the problem that plagued Adidas's sales force that was addressed through a telecommunications solution. 2. Why do you think the hand-held solution was better than the laptop computer solution? Critical Thinking Questions 1. What other types of information, besides inventory, might salespeople bike to have access to over their BlackBerry phones? 2. What security concerns might arise over mobile access to private corporate information