28

It is important to see value through:

Select one:

a. The eyes of customers.

b. Media channels

c. High prices

d. The eyes of suppliers.

29

The BCG Matrix maps:

Select one:

a. Product strength with industry attractiveness

b. Market share with market growth rate

c. Value with price

d. Price with market share

30

An example on "substitution of need" includes:

Select one:

a. Changing the furniture at your home

b. Changing the travel destination of your holiday

c. Change of post mail to e-mail

d. More reliable transportation reducing the need for cars