28. The most logical and preferred budgeting method is: 1. objective and task b. affordable c. competitive party d. percentage of sales 29. The promotion element that is the most expensive per person is a advertising b personal selling c. sales promotion d. public relations 30. When a seller wants a quick response, they should use. a. advertising b. personal selling c. public relations d. sales promotion 31. Which promotion element has the greatest credibility 1. advertising b. personal selling c. sales promotion d. public relations 32. Which of the following is NOT an advertising objective? a inform b. persuade/compare c. remind d. deceive 33. What is the best reason to choose TV as an ad medium a. Sight/sound/motion all in the same ad b. Length of message c. Long life of message d. Low cost per exposure e. Botha and d 34. Which of the following has high geographic and demographic selectivity and longest life? a Magazines b. Direct mail c Internet d. Newspapers 35. Foreign countries with very low per capita inicomes may be attractive markets for expensive goods. To get a more accurate picture of a country's purchasing power, one must consider: a total income b total area c. geographical location d culture e income distribution 36. A worldwide report listed a U.S. firm's sales volume as $1.736,905,410. What is wrong with this number? 1. no company could sell over a billion dollars worth of merchandise b. nothing c. it should specifically state these are U.S. dollars d. there should be footnotes detailing which products contributed to the total 37. All of the following are advantages of licensing EXCEPT: a dispersion of one's ideas to other manufacturers b tax avoidance c. reduced need for market research and knowledge d. strong local market support