29. Mental uneasiness that conser experiences sometimes the making a purchase is referred to as: products engineering can design, and what the company situell can do best, bas ) 3. marketplace b. Sales C. Market d. exchange e. production 28. A company that sets its goals and stategies based on what is current equipment can produce, what popcorn in supermarkets or grocery stores. Which element of the marketing mix was most influenced by orientation 31. are characteristics of individuals, groups, or organizations that marketers use to divide a total market into segments a Differentiation guides b. Segmentation bases c. Perceptual maps d. Responsiveness quotients e. Accessibility quotients 32. is characterized by low involvement, a short time frame, an internal-only information search, and low costs. a Limited decision making b. Routine response behavior c. Emotional buying d. Intensive decision making e Temporally limited behavior 33. Golden Valley Microwave Foods, Inc. is the manufacturer of ACT II popoom. In its carly years, the a cognitive dissonance b. psychological discomfort c. affect referral d. perceptual imbalance c. dissatisfaction 30. Emily is looking into purchasing a Vespa scooter as pas prices continue to rise. She need reasonably priced, comfortable, and safe scooter with room lo store her books. She is not familiar with scooters, and this is a major purchase for her. The parchase will probably involve: a low-involvement problem solving b. low-involvement decision making c.extensive decision making d. routine decision making e dedicated cognitive behavice this arrangement? 2. Product b. Place c. Price dPublic relations Promotion e