2B.

Please use full paragraphs to provide a meaningful reply to each question. Answer each part of each question. Correct spelling and grammar is required.

Is Your Personal Data Private Is It Safe

Whenever you use a credit or debit card to buy somethingonline, in a store, by mail, or over the phoneyour purchase is recorded and stored in the retailers database (as well as in the banks database). Analyzing your purchasing patterns helps the companies develop more appropriate offers and more targeted communications. A growing number of consumers worry, however, that the names and numbers in these databases might be stolen electronically or through the theft of laptops or data. Because of theft, millions of consumers had their banks cancel those cards and issue new cards.

Each year, millions of U.S. consumers fall victim to identity theft, having credit card numbers or other details stolen and used to make fraudulent purchases. The government estimates that $50 billion worth of goods, services, and funds is stolen annually through identity theft. With so much data being gathered and stored by so many companies and government agencies, security is an important concern.

2B.

Many companies like Amazon track consumers purchases and then provide information about similar products in an effort to build a relationship with their customers and increase sales. From a marketers perspective, what are the pros and cons of complying with a do not track list that would prevent you from collecting online behavioral data about the consumers who are listed?