Question: 2c) Allbirds has a rich customer database it has collected from sales made from either their website, or from one of their 23 retail stores

2c) Allbirds has a rich customer database it has collected from

2c) Allbirds has a rich customer database it has collected from sales made from either their website, or from one of their 23 retail stores around the world. Choose THREE (3) of the (5) possible ways businesses can use databases for marketing and explain how each of them could be applied to Allbirds' situation. (10 marks)

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