Question: 2.Critically discuss and write short notes on the following FOUR (4) marketing terms. Provide examples to support your answer. (a) The Product life cycle (b)

2.Critically discuss and write short notes on the following FOUR (4) marketing terms. Provide examples to support your answer.

(a) The Product life cycle

(b) Value proposition

(c) The value chain

(d) Customers' perceived value

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