Question: 2.Discuss the challenges associated with pricing services. How do service firms use yield management systems to balance price with revenue and maximize capacity utilization? 3.

2.Discuss the challenges associated with pricing services. How do service firms use yield management systems to balance price with revenue and maximize capacity utilization?

3. Identify and describe the major differences between traditional marketing channels and true supply chains. What are the characteristics of true supply chains that cause them to outperform traditional channels by a wide margin?

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