2Next especially in a struggling economy the enduring value of existing customers is significant for any organization When a company loses a customer it does not lose just one sale but rather a lifetime opportunity of profitability with that individual In this assignment you will consider how to effectively administer a customer retention strategy Review the What Do You Think Now Project 71 on page 121 and answer each question Write a minimum of one paragraph for each topic

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Customer value is the phenomenon that keeps companies from teetering over the brink into bankruptcy and instead maintaining longterm relationships with existing customers and earning repeat business b... View the full answer