2.Panera Bread on Union has a 10% profit margin on every customers purchases. A typical customer spends an average of $10 per visit at the restaurant and stops by on average 3 times per week. The percentage of customers, who, over a given period of 10 years, repurchase is constant at 70%.

Using the average of all three CLV calculations (simple, custom and traditional), determine the value, in todays dollars, of an average customers business to Panera Bread? Assume an interest rate of 12%. Assume there are exactly 52 weeks in a year.