Question: 2.The process of market segmentation involves two steps: identifying groups of people (or organizations) with shared needs and characteristics and Multiple Choice combining these groups

2.The process of market segmentation involves two steps: identifying groups of people (or organizations) with shared needs and characteristics and

Multiple Choice

  • combining these groups into larger market segments according to their interest in the products utility.

  • categorizing them using their demographic information.

  • surveying them about those needs and characteristics.

  • identifying groups of people (or organizations) with different needs and characteristics.

  • separating these groups into smaller market segments according to their interest in the products utility.

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