$30$ When I have narrowed down my options to $2$ or $3$ specific shoes that are the moal, strong contenders for purchase, we would call this the:

$$ Purchase Set. which is typically developed by the end of the purchase stage

$$ Choice Set, which is typically developed at the end of the alternative evaluation stage

$$ Awareness Set, which is typically developed by thie end of the alternative evaluation stage

$$ External Evolved Set. which is typically developed by the end of the need recognition stage

$$ Evoked Set, which is typically developed at the beginning of the need recognition stage