$3-1,$ Explain why it is important to develop both a full and narrow list of key external factors in developing an EFE Matrix.

$3-3,$ What does a CPM total weighted score of $1\mathrm{.}88$ imply for a company?

$3-9,$ Mathematically, how much more important is a rating of $4$ compared to a rating of $3?$ Why is this concept important in developing strategic planning matrices?

$3-11,$ List some legal$/$ethical ways to gather competitive intelligence. List some illegal$/$unethical ways.

$3-15,$ If your CPM has three firms and they all end up with the same Total Weighted Score, would the analysis still be useful? Why.

$3-18,$ Rank order the relative importance of Porter's Five Forces in the business of operating a college or university.

$3-19,$ Let's say you work for McDonald's and you applied Porter's Five$-$Forces Model to study the fast$-$food industry. Would information in your analysis provide factors more readily to an EFE Matrix, a CPM$,$ or to neither matrix? Justify your answer.