Question: 3 . 1 Learning Outcomes: List the factors that affect the consumer decision process 3 . 2 Action Required: Chapter Reading: Read Ch - 6

3.1 Learning Outcomes:
List the factors that affect the consumer decision process
3.2 Action Required:
Chapter Reading: Read Ch-6Global Marketing from the text book- Dhruv Grewal and Michael Levy (2020)Marketing(8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
3.3 Test your Knowledge (Question):
Discussion Question #1 In chapter-6 you have read about Problem solving concept. How you can differentiate between extended versus limited problem solving? Explain with examples.

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