$31.$ Which Innovation Type $($applicable definition$)$ is being depicted?

In a test$-$trial attempt to target an often ignored younger audience, while expanding beyond its traditional segmentation portfolio, the Professional Golf Association $($PGA$)$ partners with Barstool Sports for exclusive streaming on several of its tournaments $($Rumsey$,2023).$ Impressed with previous presentations in the areas of college football and basketball, the PGA feels Barstool$$s strong branding can be leveraged as a distribution outlet for underserved younger fans to have access to their programming. $$Further connections had previously been made via Barstool$$s merchandise line with the PGA Tour and the Fore Play squad$$s featured role in the PGA Tour $2$K$23$ video game$($para$.8).$

Radical innovation

Disruptive innovation

Sustainable innovation

Resource utilization

Value positioning