$3\mathrm{.}1$ Your team wants to compare two mean values after gathering eye tracking data of users

who engaged with the Insurance Dashboard in Figure $1.$ You, as IT manager, suggest that they

consider two questions. What are the two questions, and why is it important? $(2$ x $3=6$ marks$)$

Figure $2$ applies to QUESTIONS $4$ and $5$

Figure $2$ Poor website design

The following website, according to critics, is an example of poor website design, as it fails on

creating an overall positive user experience.

$6$

QUESTION $4(10$ marks$)$

The following question is based on Figure $2$ Poor website desi