$3\mathrm{.}2$ Organizations may sometimes need to

analyses their competitors in order to better

understand where they stand within the industry

and more importantly to ensure their continuous

survival in a highly competitive market or

industry. Furthermore, they may need to devise

various ways to ensure they are the most sought

after among competitors in the market. Critically

discuss various factors that makes a firm or an

organization seek competitive advantage, and

also discuss various types of competitive

strategies.$(30)$