$3$

$2$ points

Everlane $($Illustration Capsule $4\mathrm{.}1)$ is a manufacturer and online marketer of slim$-$fit denim jeans. When Everlane's managers engage in the process of developing a list of questions to evaluate their company's internal situation, which question should be asked first regarding Everlane's resources and competitive position?

How well is Everlane's present strategy working?

Has Everlane reached competitive parity with its key rivals?

To what extent do Everlane's value chain activities need to be more or less transparent?

What strategic issues and problems merit back$-$burner managerial attention at Everlane?