$(32$ points$)$ The case distinguishes among three potential targets according th their current level of product usage.

A$.(8$ points$)$ What are these three groups?

F$-$us group

B$.(12$ points$)$ Which of these groups would you choose to target? Why?

C$.(12$ points$)$ Guillen notes that Pillsbury needs to either increase purchase frequency, household penetration, or a combination of both. Given the target you chose, which of these options should Pillsbury pursue and why?