$3\mathrm{.}2$ Strategy Implementation. $($How are we going to get there?$)$ Discuss in detail how you plan to achieve your company$$s objectives by focusing on the decision strategies for the variables you control in the game, these are: Demand $($total market and company market share, market shares$),$ Production $($production costs and investments$),$ Research & Development, Marketing, Logistics, and Finance $($suggestions for capital structure decisions in case you have accumulated excess cash, for instance$).$ Make sure to quantify your strategies in your discussion that is$,$ use actual amounts when allocating expenditures rather than just percentages or use both; use predicted units when projecting future demand in units of sales