$35$

$2\mathrm{.}5$ points

Question at position $35$

Companies still advertise on broadcast radio because of cost$-$efficiency.

Companies still advertise on broadcast radio because of cost$-$efficiency.

True

False

Question at position $36$

$36$

$2\mathrm{.}5$ points

Question at position $36$

"Direct marketing" means selling to customers directly, at home or at work, rather than through a retail establishment or other intermediary

"Direct marketing" means selling to customers directly, at home or at work, rather than through a retail establishment or other intermediary

True

False

Question at position $37$

$37$

$2\mathrm{.}5$ points

Question at position $37$

"Message reach" is the total number of different people or households exposed to an advertising schedule during a given time, usually four weeks.

"Message reach" is the total number of different people or households exposed to an advertising schedule during a given time, usually four weeks.

True

False

Question at position $38$

$38$

$2\mathrm{.}5$ points

Question at position $38$

"Makegoods" is free advertising the advertiser receives to compensate for spots that didn$$t run or ran incorrectly or for poor show ratings

"Makegoods" is free advertising the advertiser receives to compensate for spots that didn$$t run or ran incorrectly or for poor show ratings

True

False

Question at position $39$

$39$

$2\mathrm{.}5$ points

Question at position $39$

"Message frequency" is the number of times the same person or household is exposed to an ad in a specified time span and is important to creating memory.

"Message frequency" is the number of times the same person or household is exposed to an ad in a specified time span and is important to creating memory.

True

False

Question at position $40$

$40$

$2\mathrm{.}5$ points

Question at position $40$

"Guerrilla marketing" is a marketing strategy that focuses on unconventional and creative tactics to promote a product, service, or brand, such as flash mobs, street art, and product placements in unexpected locations.

"Guerrilla marketing" is a marketing strategy that focuses on unconventional and creative tactics to promote a product, service, or brand, such as flash mobs, street art, and product placements in unexpected locations.

True

False$35$

$2\mathrm{.}5$ points

Question at position $35$

Companies still advertise on broadcast radio because of cost$-$efficiency.

Companies still advertise on broadcast radio because of cost$-$efficiency.

True

False

Question at position $36$

$36$

$2\mathrm{.}5$ points

Question at position $36$

"Direct marketing" means selling to customers directly, at home or at work, rather than through a retail establishment or other intermediary

"Direct marketing" means selling to customers directly, at home or at work, rather than through a retail establishment or other intermediary

True

False

Question at position $37$

$37$

$2\mathrm{.}5$ points

Question at position $37$

"Message reach" is the total number of different people or households exposed to an advertising schedule during a given time, usually four weeks.

"Message reach" is the total number of different people or households exposed to an advertising schedule during a given time, usually four weeks.

True

False

Question at position $38$

$38$

$2\mathrm{.}5$ points

Question at position $38$

"Makegoods" is free advertising the advertiser receives to compensate for spots that didn$$t run or ran incorrectly or for poor show ratings

"Makegoods" is free advertising the advertiser receives to compensate for spots that didn$$t run or ran incorrectly or for poor show ratings

True

False

Question at position $39$

$39$

$2\mathrm{.}5$ points

Question at position $39$

"Message frequency" is the number of times the same person or household is exposed to an ad in a specified time span and is important to creating memory.

"Message frequency" is the number of times the same person or household is exposed to an ad in a specified time span and is important to creating memory.

True

False

Question at position $40$

$40$

$2\mathrm{.}5$ points

Question at position $40$

"Guerrilla marketing" is a marketing strategy that focuses on unconventional and creative tactics to promote a product, service, or brand, such as flash mobs, street art, and product placements in unexpected locations.

"Guerrilla marketing" is a marketing strategy that focuses on unconventional and creative tactics to promote a product, service, or brand, such as flash mobs, street art, and product placements in unexpected locations.

True

False