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Back MARK $4800$ Term Project G$...$

Introduction to Marketing

SUMMER $2024$

Term Project $(180$ MARKS OR $20\%$ of course grade$)$

OBJECTIVES:

Create a marketing plan for a new business launching a new product $-$ Micromobility Vehicle: an E$-$SCOOTER OR E$-$BIKE into the Vancouver market. This is a research$-$based project and your goal is to convince your investors and$/$or CEO that this is a viable project. The plan must apply the concepts covered in the course. The Term Project may not be submitted as an individual project. You will work in a team of $4-6$ students depending on the final class size. Adjustment may be made by the instructor.

Your $7$ Deliverables $($TOTAL: $180$ MARKS$)$

Team Formation $($due MAY $23)$

Group Contract and Topic Selection $(20$ MARKS, due MAY $30$ on Brightspace$)$

Marketing Plan Part I Written Report $(30$ MARKS, due JUN $24$ on Brightspace$)$ AND Early Peer Evaluation:

Title page, Corporate Description, Current Marketing Situation, SWOT Analysis, Objectives, Appendix, Endnotes, and Professionalism

Marketing Plan Part II Written Report $(30$ MARKS, due JUL $05$ on Brightspace$)$:

Title Page, Target Market and Marketing Mix: Product, Pricing, and Distribution, Appendix, Endnotes, and Professionalism

Marketing Plan Part III $-$ Entire Plan Written Report AND PPT file $(50$ MARKS, due JUL $28$ on Brightspace$)$:

Title Page, Executive Summary, Table of Content, Updated Part I and II$,$ Promotion$/$IMC$,$ Implementation Plan, Projections, Control, Conclusion, Appendix, Endnotes, and Professionalism. Please follow the sequence listed under Marketing Plan Structure.

Formal Team Presentation $(50$ MARKS, either JUL $30$ OR AUG $01)$

All members are expected to participate in the presentation. Any member No Show for the presentation will receive $0\%$ for the presentation.

Final Peer Evaluation due on AUG $02$

$1$

PLEASE NOTE, THE FOCUS OF THIS PROJECT IS TO APPLY TEXTBOOK KNOWLEDGE, CREATE YOUR RECOMMENDATIONS, AND CONVINCE YOUR POTENTIAL INVESTORS OR MANAGERS TO BUY$-$IN TO THIS PRODUCT WITH SUFFICIENT RESEARCH.

Formatting Guide:

Writing Format: Written report in Chicago Manual of Style. Use single spaced, Arial or Calibri, $11-12$ font size with sufficient headers, subheaders, and unlimited appendices to support the Written Report, PowerPoint slides, and your virtual presentation.

Do not use First Person in your report.

Submission file format: written report: Word document $.$doc$/.$docx $($NO PDF$)$; PowerPoint file: $.$ppt or $.$pptx

File names: Assignment Name$/$Your Project Manager's First Initial and Last Name. For example, for Marketing Plan Part I:

MP$\_$Part$\_$I$\_$HChow.docx

Note: reports found using Generative $AI,$ and$/$or with no in$-$text citation. and$/$or with no Reference page will receive $0\%.$ Late submission is not accepted

Please follow the below format for your written report and the page lengths listed. Sections may vary depending on the type of business selected and please use Chicago Manual of Style. As such, you must support your decisions with current $($less than $3$ years old, preferably starting from $2024),$ diverse, and reliable sources with complete in$-$text citations and Endnotes.

Marks

Description