Question: 3 5 2 points When marketers evaluate each market segment and determine which segment or segments present he most attractive opportunity to maximize sales, this

35

2

points

When marketers evaluate each market segment and determine which segment or segments present he most attractive opportunity to maximize sales, this process is known as

Segmentation

Targeting

Positioning

Market analysis

Perceptual mapping

35 2 points When marketers evaluate each market segment and determine

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