$355$ PM Mon $10$ Apr d$21.$cna$-$gatareduga in Lourse mome Lontent Lourse Ioois v assessments $$ Lommumcanon brigntspace reip Loom Table of Contents $>5\mathrm{.}0$ Business Markets and Behaviour $?$ Student Work Sheet $-$ Case: Salesforce.com Uses Dreamforce to Reach Business Customers $?$ Studer Student Work Sheet Salesforce Case Student Work Sheet Case: Salesforce.com Uses Dreamforce to Reach Business Customers $-$ Students should read the case study text, found on page $188$ of the e$-$text, and answer the associated discussion questions. $1.$ How does Dreamforce help Salesforce.com market to business buyers in multiple stages of the business buying decision process? $2.$ Why would Dreamforce include a special series of sessions for the CEOs of customer companies? Explain your answer in terms of the organizational influences on the buying decision process. $3.$ Is Salesforce.com's involvement with philanthropy and volunteerism a good way to show that the company understands the primary concerns of business customers? Explain your answer.