$35.$ How did Coca$-$Cola respond to the rise of noncarbonated soft drinks within the soft$-$drinks market? aCoca$-$Cola introduced its own brand of water $.$ Coca$-$Cola defined its industry boundaries too narrowly. Coca$-$Cola acquired several other beverage companies. Coca$-$Cola reduced the prices of its carbonated soft drinks. e$.$ Coca$-$Cola discontinued the production of its carbonated soft drinks.