$3-5.$ List the $10$ external forces discussed in this chapter. When and why would some forces be more important than others?

$3-9.$ Mathematically, how much more important is a rating of $4$ compared to a rating of $3?$ Why is this concept important in developing strategic$-$planning matrices?

$3-12.$ As the value of the dollar rises, U$.$S$.$ firms doing business abroad see their profits fall, so some firms raise prices of their products to offset the decrease in profits. What are some risks of raising prices?

$3-27.$ Discuss the following statement: Major opportunities and threats usually result from an interaction among key environmental trends rather than from a single external event or factor.

$3-32.$ Discuss the ethics of gathering competitive intelligence.