$38$

In Dr$.$ Jarvis' lecture covering Chapter $14,$ she gave a real example of a company that used a particular Projectlve Technique to research consumers' perceptions of laundry detergents and cleaning, In order to help understand customer attltudes to better target positioning and advertising messages for the various brands of detergents the company produced. What specific projectlve technique did this example illustrate?

$00$:$39$:$12$

Multiple Choice

Sentence Completion

Third$-$Person Technique

Role Playing

Picture Response

$$ Word Association