Question: 3 9 1 9 ormation A small company has just hired an agency to enhance and build a positive public image. Which element of the
A small company has just hired an agency to enhance and build a positive public image. Which element of the promotional mix describes this scenario? a) Public relations b) Personal selling c) Advertising d) Sales promotion Question 2 (2 points) What type of promotional strategy promotes to the manufacturer? a) Pull strategy b) AIDA strategy c) Push strategy d) Market strategy
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