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SCENARIO $4$: Setting Prices

Scenario Description:

You are in Team $75.$ Your goal is to enhance your market share by adopting a low$-$price strategy and selling low$-$cost$,$ basic products to the market. However, it is still essential to ensure profitability. Below, you will find a market research study showing how your four competitors set their prices. Based on all the information provided, how should you set the prices for your products?

Hint: Remember the manufacturing costs are $\backslash (\backslash$$ $3,000\backslash )$ for Model A and $\backslash$$$4,000$ for Model B$.$

Scenario Answer Options:

$-$ Enter $1$ in the text box below: I should keep my prices as they currently are.

$-$ Enter $2$ in the text box below: I should set the price for Model A to $\backslash$$$3,100$ and for Model B to $\backslash$$$4,200.$

$-$ Enter $3$ in the text box below: I should set the price for Model A to $\backslash$$$3,300$ and for Model B to $\backslash$$$4,300.$

$-$ Enter $4$ in the text box below: I should set the price for Model A to $\backslash$$$2,900$ and for Model B to $\backslash$$$4,100.$

$-$ Enter $5$ in the text box below: I should set the price for Model A to $\backslash$$$3,600$ and for Model B to $\backslash$$$4,800.$

Scenario Documents:

Competitive Unit Pricing

Sales Strategy