Question: 3 . A firm is able to develop a list of its key Internet customers. This list enables it to tailor specials to a customer's

3 .

A firm is able to develop a list of its key Internet customers. This list enables it to tailor specials to a customer's past purchases, to develop an incentive program for loyal customers, and to notify customers who have not made a recent purchase. This list most clearly illustrates

.

database development.

.

channel relations.

.

mass customization.

.

projecting an image.

3. A firm is able to develop a list of its

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