3) A good communication always involves five basic considerations: Communicator: who should send this message?

______________________: who should receive this message? Message: what should we say? Channel Choice: how should we send this message?

______________________: what cultural factors will affect this attempt at communication?

4) When you give a talk , how can you identify your audience: Primary Audience: who will receive your written or spoken message directly? Secondary Audience: consider any hidden audiences who will receive your message indirectly.

______________________: Is there someone you need to route your message through who might filter or block it? Opinion Leaders: Who has significant influence over members of the audience?

______________________: Who has power to influence the outcome of the communication?

5) How Can You Motivate your audience? ______________________: Begin with views and values you hold in common, then move to areas where disagreement is more likely. ______________________ :This is a form of bargaining. You gain a concession by granting a favor. Rank and Reward/Punishment: Though inappropriate for most audiences, the removal of privileges or threats to do so may motivate the response you want. Message Structure: Arrangement of your message may help through inoculation techniques, segmented actions (foot in the door), or two-sided arguments.

6) Positive Speaking Styles include: Warm, Friendly, Interesting, Organized, ______________________, Open, Honest, Exciting, Knowledgeable, ______________________, Inspiring, Authentic.

7) How to Keeping your audience Interested: Use words they understand, Keep it moving, Answer their questions, ______________________, ______________________.

8) The Human Attitudinal System means: ______________________ are at the core of the system, are acquired early in life and are the most fundamental of our values. ______________________are outgrowths of our beliefs, are dependent on them and tend to be consistent with them. Opinions are at the fringes of our belief system and are the least stable.

9) In Persuasion, The Principles of Influence are: Liking, ______________________, Social Proof, Consistency, ______________________, Scarcity.

10) Before you start writing a document, you should know: Your audience, Your subject, ______________________, ______________________, How to organize your thoughts, How to express yourself effectively.