Question: 3. a) What is vertical integration? How does the scale of a companys operations affect the vertical integration across value chain activities (2 points)? b)

3. a) What is vertical integration? How does the scale of a companys operations affect the vertical integration across value chain activities (2 points)? b) Provide an example of a publicly-listed company that has vertically integrated across several value chain activities and clearly identify what these value chain activities are (1 point).

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