Question: 3 . According to the Executive Summary video in Chapter 2 , what key question can you use to help define an industry and determine

3. According to the Executive Summary video in Chapter 2, what key question can you use to help define an industry and determine your direct competitors
What job are customers hiring our product/service to do?
What are the profit margins of similar companies to us?
What is our unique value?
Where key resource/capabilities can we leverage?

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