3. Amazon is discussing about using the different distributors for brick and mortr-department

stores. Explain the 3 possible distribution channels they might be using. Describe the major

difference between a wholesaler and a broker. (18 marks)

4.Amazon followed the new product/service development process. Please list the steps and

identify the step Amazon is at currently. Explain your reasoning. (18 marks)

5. Amazon might be using different promotion mix to reach out their target customers. List

three (3) basic goals of promotion for Amazon? For each of these three (3) goals, give a

specific promotions example of how the goal might be accomplished. (18 marks)

Abstract Amazon recently announced that it will be piloting brick-and-mortar department stores as an extension of its efforts to open more physical retail locations such as book and grocery stores. The announcement coincides with the company surpassing Walmart as the largest retail chain outside of China after it reported incredible growth in online sales throughout the COVID-19 pandemic. But it also coincides with a time of decline for department stores, with major companies filing for bankruptcy in the last year. The Issue Tech giant Amazon recently announced that it will be experimenting with large brick-and-mortar department stores to extend its reach, particularly in sales of clothing, houschold items, and electronics. These establishments would be a step up from the company's foray into physical bookstores, grocery stores, and cashier-less convenience stores in recent years. Amazon shares have fallen more than 1\% during 2021, giving it a market value of USD 1.59 trillion, yet it still managed to eclipse Walmart to become the largest retail seller outside of China. Experts in the industry expected this handoff to happen a few years down the line, but the COVID-19 pandemic caused a surging demand in online shopping; an estimated USD 610 billion was spent on Amazon over monila cnding haly 2021. Lnow Hue 10 male that work. for them. Why Is It News? Wialnat sharss falling by 1+3. Neiman Marcas all filed for bankruicy last vearthat flowe through the hasiness. on othcr busincoss ia worth the coevenicnec factor masy of the ame soenglaint Malmart faced disting its bigecst perisuds of evpsasion areer a docale agn. alsee