Question: 3 Assess and explain why a business should focus on its brand. Provide at least two examples of some well-known brands. 4 Jenny is worried

3 Assess and explain why a business should focus on its brand. Provide at least two examples of some well-known brands.

4 Jenny is worried because when she calculates the gross profit margin from each unit of sale, it is too low to cover her total her fixed overhead. Analyze and explain whether or not she could improve her gross profit margins by moving to an office that has a lower monthly rent than the one she has now.

5 Assess and explain why, as an entrepreneur, it is important to consider opportunity cost when making a rational business decision.

6 Discuss the purpose and benefits of financial ratio analysis by an entrepreneur to help lead a business.

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