Question: 3 b . Industry competitive forces are not permanent... Industry competitive forces are not permanent, changing as firms evolve to compete more effectively. So ,

3b. Industry competitive forces are not permanent...
Industry competitive forces are not permanent, changing as firms evolve to compete more effectively. So, why has the profitability of the soft drink industry declined?
Multiple Choice
Increased health concerns have led consumers to substitute healthier products.
Zero and low calorie drinks have become increasingly popular.
The number of new entrants into the soft drink market has confused consumers.
Prices of soft drinks have increased substantially.
The customer base has expanded, but the beverage selection has not.

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