Question: ( 3 ) Canvas Question 1 1 Very often the lowest resource commitment option a firm can employ to facilitate internationalization would be: international branding
Canvas
Question
Very often the lowest resource commitment option a firm can employ to facilitate internationalization would be:
international branding
franchising
exporting
direct investment
Question
With respect to a country market analysis, the market level analysis is usually conducted to determine:
Impact on domestic sales
competitive intensity and market potential
market price and export costs
brand recognition and competitive intensity
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