$3.$ Case $1\mathrm{.}3$: Video Case: Creating a Digital Vision to Transform a Company and

Improve the Customer Experience

$3\mathrm{.}1.$ Why is creating a clear vision of how a company will better engage with customers

and solve their problems a major challenge for most companies?

$3\mathrm{.}2.$ What are the five building blocks of a digital transformation?

$3\mathrm{.}3.$ What was the most important thing that you learned from the video?