3. Case Study - Project Masiluleke: Texting and Testing to Fight HIV/AIDS in South Africa (20 points) Read the following case study from Yale School of Management: https://som.yale.edu/case/2010/project-masiluleke-texting-and-testing-to-fight-hivaids-in- south-africa In approximately two pages (1.5 spaced) answer the following questions in full statements. A. What was the primary goal Krista Dong and Zinhle Thabethe were trying to accomplish? B. What product was developed through collaboration at the conference? C. What were some of the reasons HIV/AIDS was hard to address in iTEACH's home in Pietermaritzburg, KwaZula-Natal? D. The first project to "clone the doctors" was a failure. What changes were made to move the project forward? E. Were these changes driven by IT or the business managers? F. What were the key principles that the model was centered around? G What were the approaches used for the models? Why were these efforts/approaches in expanding the fight against HIV/AIDs so novel? F How did IT developers work with the business managers to make this a success