3.) Choose a show produced by the network that exemplifies the networks style or brand. Name that show. Why is this show a good fit for the network?

4.) The network head has asked you to give your honest impression of whether the network is addressing diversity in its television shows appropriately. They have just read Mary Beltrans essay, assigned in this unit, and they told you they agree with Beltran that her questions are essential ones that can be helpful in promoting meaningful diversity. For the show you chose, choose the most relevant of Beltrans four questions to ask to evaluate that shows casting or writing in terms of meaningful diversity. What question is most relevant for the network executives and creators to ask about the show you chose, and what is the answer for that show?

5.) The head of audience research for the network you chose has asked you for advice. They need to test the new show with what is called a lookalike audience, an audience that looks like the core audience they have but isnt necessarily made up of people who watch the network. In fact, they want to make sure their test audience is not only people who already watch the network, but people who could be persuaded to watch the network. The head of audience research has asked you how they should find a lookalike audience specifically for your network. They need to do the test in the next few weeks, so coronavirus is a factor. What would you suggest?

6.) The head of audience research is worried that because of the coronavirus pandemic, the network cant do an in-person screening of the show with the test audience. Other members of their team, however, think that it is more effective to test a new show by sending the test audience a link to an online viewer, accessible via a web link on computers and phones or by downloading an app on all major smart TVs and over-the-top boxes (Apple TVs, Rokus, Amazon Fire Sticks). In both the in-person and the online test screenings, all viewers get a survey to answer to answer and 10% of the test audience is paid $5 more to participate in a small focus group discussion about their impressions of the show. The head of audience is hoping to be reassured and has asked you to give the one best reason why an online test screening may more accurately capture the potential success of a show. What would you tell them?

7.) A year from now, the coronavirus pandemic is no longer a factor, and the head of audience research has asked you to provide the best reason why they should go back to doing in-person test screenings of new shows. What would you tell them?

8.) Audiences today are very aware of the political impact a television network can have. If the head of the network you were assigned wanted advice because they were worried that people were thinking poorly of the network and wanted to emphasize the networks pro-social values or put a spotlight on shows that will have a positive impact on society, what would you tell them to do? Why?

9.) Is your network a part of a large media conglomerate? Which one? How does your network benefit its corporate owner?

10.) If the network asked you to suggest a show you think they should cancel, what would you tell them and why?

For part 4, you have each been assigned a network to focus on: Abreu Animal Planet Liao A&E Adesanya GSN Lin USA Network Baez MTV Liu Food Network Barrera Travel Channel Maltese TNT WE TV Morel Discovery Channel Barry Ben-Ami Nickelodeon Morozov History Channel Castillo Adult Swim Musio TBS Conte Freeform Natalya Hallmark Channel Gomes FX Poudel HGTV Graziano AMC Suriel TLC Gutman Lifetime Vaxgen ESPN Huiatt INSP Zaydman CNN Khan Investigation Discovery Zeng MSNBC Leon Bravo Zhinin Fox News For part 4, you have each been assigned a network to focus on: Abreu Animal Planet Liao A&E Adesanya GSN Lin USA Network Baez MTV Liu Food Network Barrera Travel Channel Maltese TNT WE TV Morel Discovery Channel Barry Ben-Ami Nickelodeon Morozov History Channel Castillo Adult Swim Musio TBS Conte Freeform Natalya Hallmark Channel Gomes FX Poudel HGTV Graziano AMC Suriel TLC Gutman Lifetime Vaxgen ESPN Huiatt INSP Zaydman CNN Khan Investigation Discovery Zeng MSNBC Leon Bravo Zhinin Fox News