3. Conceptual Question: Professor "X" and Dr. "Y"have each devised a scale intended to measure male's attitude to purchase holiday package during winter term in Bangladesh. Each of their constructs is made up of 30 items, each of which is measured on a five-point Likert scale, where I agree and 5= disagree Professor X has spent a great deal of time reading about the consumer psychological theory and tourism theory concerning emotion and relationships, and has also conducted a series of informal interviews with a range of people, in which he asked them what "holiday package' meant to them and the ways in which they thought about it, in terms of feelings, attitudes, thoughts and behaviour. Dr. Y put together a list of concepts related to "holiday package as he considered it. He thought about the people, places and things that he loves and used his own thoughts and feelings to generate items. The first six items from each of their scales are as follows: Professor De 1. Texpect package tours to give me the best value for 1. I enjoy making my own arrangements for vacation trips 2 1 send to book last minute packages to maximize my CSI Savings 21 trust brinde people 1. It's important that my package is flexible and allows 3. I prefer well-planned, comprehensive packages me to customize my bolidary 4. I think a travel agency Web site gives me better access to tourism products adapted to my needs 5. ially travel on all-inclusive package Vacations 5. I think hetsy and practical to use an elite wel Vice 6 Travel agents have a lot or experience and usually Inexpensive travel to the destination is important to me know whatches for me Bear in mind that Professor "X" and Dr. "Y" were both aiming to produce a measure of how much individuals love their partners 4 Travelination chose pechene way of a. How could Professor X and Dr. Y establish the reliability of their scales! What problems may arise! Marks 10%