Question: 3. Conclusions (20 points) Develop a strategy for the marketing team. a. Who are donors the festival organizers should cultivate for 2016? (Donors who donate

3. Conclusions (20 points) Develop a strategy for the marketing team. a. Who are donors the festival organizers should cultivate for 2016? (Donors who donate a lot and whom the festival can't afford to lose.) b. Who are ticketholders the festival organizers should cultivate for 2016? (Ticketholders who play a key role in overall revenue year after year.)

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