3. Conduct a comprehensive Capability Analysis OR Strategy Map Analysis OR Growth/Share Portfolio Analysis to analyze Henkels competitive position. Take care to comprehensively gather credible evidence and cite information to complete the analysis. For this a complete Capability analysis must fully apply the framework to at least 3 links in the value chain. A Strategy Map or Growth/Share Matrix should in include a visual (graph or matrix). A Strategy Map must include Henkel and at least 3 competitors. A Portfolio Analysis must include all business segments within the company where data is available in Mergent Online.

4. Synthesize the most significant opportunities, threats, strengths and weaknesses from your analyses of the external environment (from #2) and your competitive position (from #3). Take care to connect these insights to your analyses. There must be at least 3 insights in each of the SWOT categories.