Question: 3 . Consider the following market demand function for good x: x = 1 2 m - 1 0 p . - SP , +

3. Consider the following market demand function for good x: x=12m-10p.-SP,+64, where A is advertising.
(a) Does the law of demand hold for this demand function?
(b) Are goods x and y substitutes or complements?
(c) Is good x a normal or an inferior good?
(d) Suppose that initially p,=4, p=10, m=, and A=10. Derive the equation for the inverse demand curve and graph it.
(e) Following from (d), determine the price elasticity of demand. If firms in the x-industry are contemplating decreasing the price of their product by 1%, use the price elasticity of demand to determine whether the firms would benefit from this decrease. Is marginal revenue positive or negative currently?
(f) Using the values for prices, income, and advertising from (d), suppose that firms in the x-industry increase advertising expenditures by 1%, what percentage change in demand for the product can they expect? Use an elasticity measure to answer this question.
(g) Suppose that a firm producing good x is deciding whether to lower its price by 1% and keep its advertising expenditures unchanged. Its projections are that income growth in the region will be around 2%. Is it able to use its elasticity measure from part (e) to determine the impact on demand from reducing the price?
(h) Determine if firms in the x industry should be very concerned if the price of good y falls by 1%.

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